Fast food patronage is a frequent reality for many children and their parents. Although there are increasingly … selected by the children. We investigated whether either of two priming tactics – the priming of a role model’s food choices or … the priming of healthy foods – could influence 22 children (ranging in age from 6 to 12 years, with a mean of 8.5) to make …

Objective: Because younger children lack the motor skills required to serve themselves without spilling, adults often … ask children how much they would like to eat and then serve the requested amount onto bowls. Previous research shows that … larger bowls biases adults towards serving themselves larger portions. We examine if larger bowls biases children towards …

Managers of mature or established brands have received little guidance regarding the strategic and tactical decisions … they must make to keep their brands healthy. By focusing on how existing consumers perceive, choose, and use brands, this … paper suggests how managers can generate and prioritize strategic and tactical opportunities for revitalizing their brands …

This Scientific Statement addresses Parents and Adult Caregivers (PACs) as ‘agents of change’ for obese children …

to a lower BMI, but have not been the subject of extensive research, such as parents packing their children’s lunch to …

Nearly 1/3 of children between ages 6 and 19 are considered obese and their choosing of less healthy foods in school … changes and behavioral economics can guide children to make healthier choices. This includes the pre-ordering of lunch. Pre …