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Research presented in this article examines the impact of private self-awareness on consumer decision making. Three …
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-to-grasp products is attenuated. The findings highlight that motor fluency is a relevant cue for decision making when consumers assess …
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Concurrent cognitive load has a devastating effect on consumer decision making. Implicit in the theorizing about …
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We studied the hypothesis that social value orientations are expressed automatically in behavior, as would be suggested by the social intuitionist model. We compared automatic and more deliberated decisions in the dictator game and confirmed that social values determine behavior when responses...
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