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Cognitive load has negative after effects on consumer decision making

Dewitte, Siegfried; Pandelaere, Mario; Briers, Barbara; … - 2005

Persistent link: https://www.econbiz.de/10002914040

Cognitive Load Has Negative after Effects on Consumer Decision Making

Dewitte, Siegfried; Pandelaere, Mario; Briers, Barbara; … - 2005

Concurrent cognitive load has a devastating effect on consumer decision making. Implicit in the theorizing about cognitive load seems to be that this negative effect disappears when the load is removed. Three experiments explored whether cognitive load produces after-effects and showed that...

Persistent link: https://www.econbiz.de/10014027523

Too much of a good thing? : consumer response to strategic changes in brand image

Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 264-280

Persistent link: https://www.econbiz.de/10012063328

Brand extension similarity can backfire when you look for something specific

Dimitriu, Radu; Warlop, Luk; Samuelsen, Bendik Meling - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 850-868

Persistent link: https://www.econbiz.de/10011708355

The perils of self-brand connections : consumer response to changes in brand meaning

Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: Psychology & marketing 35 (2018) 11, pp. 818-829

Persistent link: https://www.econbiz.de/10011970115

When sharing consumption emotions with strangers is more satisfying than sharing them with friends

López-López, Inés; Ruiz de Maya, Salvador; Warlop, Luk - In: Journal of service research : JSR 17 (2014) 4, pp. 475-488

Persistent link: https://www.econbiz.de/10010432155

Visual attention during brand choice : the impact of time pressure and task motivation

Pieters, Rik; Warlop, Luk - 1998

Persistent link: https://www.econbiz.de/10000990869

Exploration in price (un)fairness

Bolton, Lisa E.; Warlop, Luk; Alba, Joseph W. - 2001

Persistent link: https://www.econbiz.de/10001633747

On the role of trivial differentiation in learning product quality from experience

Warlop, Luk; Ratneshwar, S.; Van Osselaer, Stijn M. J. - 2000

Persistent link: https://www.econbiz.de/10001578298

Consumer motivation to recycle when recycling is mandatory : two exploratory studies

Smeesters, Dirk; Warlop, Luk; Cornelissen, Gert; Vanden … - In: Tijdschrift voor economie en management 48 (2003) 3, pp. 451-468

Persistent link: https://www.econbiz.de/10001980944

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