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Communicating social responsibility efforts : a success strategy for nonprofits or a shift from stakeholders' priorities?
Waters, Richard D.; Ott, Holly K. - In: The moral compass of public relations, (pp. 43-61). 2017
Persistent link: https://www.econbiz.de/10011586410
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Openess and disclosure in social media efforts : a frank discussion with Fortune 500 and Philanthropy 400 communication leaders
Waters, Richard D. - In: Ethical practice of social media in public relations, (pp. 3-20). 2018
Persistent link: https://www.econbiz.de/10011929673
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Examining how industries engage the media : comparing American and German agricultural associations' web sites
Wang, Meredith L.; Waters, Richard D. - In: Journal of communication management : an international … 16 (2012) 1, pp. 20-38
Persistent link: https://www.econbiz.de/10009570948
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Organizational roles enacted by healthcare fundraisers : a national study testing theory and assessing gender differences
Waters, Richard D.; Kelly, Kathleen S.; Walker, Mary Lee - In: Journal of communication management : an international … 16 (2012) 3, pp. 244-263
Persistent link: https://www.econbiz.de/10009581828
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Painting a picture of America’s nonprofit foundations: a content analysis of public relations photographs distributed through online wire services
Waters, Richard D.; Wang, Weijia - In: International journal of nonprofit & voluntary sector … 16 (2011) 2, pp. 138-149
Persistent link: https://www.econbiz.de/10009670529
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Revisiting strategic communication's past to understand the present : examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites
Waters, Richard D.; Lemanski, Jennifer L. - In: Corporate communications : an international journal 16 (2011) 2, pp. 150-169
Persistent link: https://www.econbiz.de/10009159243
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Using video to build an organization's identity and brand : a content analysis of nonprofit organizations' YouTube videos
Waters, Richard D.; Jones, Paul M. - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 248-268
Persistent link: https://www.econbiz.de/10009315508
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Can public relations improve the workplace? : measuring the impact of stewardship on the employer-employee relationship
Waters, Richard D.; Bortree, Denise Sevick; Tindall, … - In: Employee relations 35 (2013) 6, pp. 613-629
Persistent link: https://www.econbiz.de/10010193885
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The role of stewardship in leadership : applying the contigency theory of leadership to relationship cultivation practices of public relations practitioners
Waters, Richard D. - In: Journal of communication management : an international … 17 (2013) 4, pp. 324-340
Persistent link: https://www.econbiz.de/10010231010
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The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.; Ghosh, Paromita; Griggs, Traci D.; … - In: Journal of promotion management : JPM 20 (2014) 5, pp. 537-552
Persistent link: https://www.econbiz.de/10010467274