Portfolio choice is usually modelled by von Neumann-Morgenstern utility. Risk-value models are more general and permit the derivation of risk-value efficient frontiers. A behaviorally based risk measure with an endogenous or exogenous benchmark is used to derive efficient portfolios and to...

Publisher's description: ``Describes basic concepts of rational decision making and decision analysis to the reader -- offers insights that help to systematically analyze decision making problems in professional and private life and helps the reader to come up with a problem solution based on a...