Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries. Divided into two sections, the book first concentrates on the...

Promoting a country's destination is one of the major tasks of a National Tourism Organization (NTO). NTOs have many ways in which to promote their countries' tourism products, one of which is participating in tourism and travel fairs. This paper analyses the effectiveness of destination...

A key player in tourism development and promotion is the state. However, previous research has not adequately measured the effectiveness of the state's attempts to promote a country's tourism product. In this research, the authors will use an econometric model to measure the impact of the...

Previous research has not adequately measured the effectiveness of a state's promotion of its tourism product. In this research, the authors use an econometric model to measure the impact of the Croatian, Czech, and Slovak states' attempts to promote their tourism products abroad. The findings...

The paper presents a methodology for measuring the contribution of tourism to an economy's growth, which is tested with data for Cyprus, Greece and Spain. We use the growth of real GDP per capita as a measure of economic growth and disaggregate it into economic growth generated by tourism and...