Complementary sourcing, where an end product depends on both a supplier's and a manufacturer's engineering and production efforts, is ubiquitous in modern supply chains. A unique feature of complementary sourcing is that efforts by one party enhance the marginal value of the other party's...

Inspired by the popularity of the advertising model at search engines, many online retailing platforms have added a new revenue stream of advertising (i.e., sponsored ads) to their traditional commission-based business model. While this new hybrid model is intuitively appealing, questions on its...

Problem Definition: With heightened global uncertainty, supply chain managers are under increasing pressure to craft strategies that accommodate both supply and demand risks. While flexibility is a well-understood strategy to accommodate risk, there is no clear guidance on the optimal...

This research explores the value of data sharing in a two-echelon, fresh product supply chain consisting of a retailer and manufacturer. Demand is stochastic and price sensitive. Decision-making is decentralized and the supply chain operates with a simple linear wholesale price contract. We...

Assortment optimization is a fundamental problem in revenue management, in which the objective usually is to select a subset of products to offer to customers in order to maximize expected revenue or profit. However, business practices often involve multiple, and potentially conflicting goals....