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~person:"Wedel, Michel"
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Wedel, Michel
Kapferer, Clodwig
63
Malhotra, Naresh K.
57
Herrmann, Andreas
52
Green, Paul E.
44
Homburg, Christian
35
Hruschka, Harald
33
Decker, Reinhold
30
Berekoven, Ludwig
29
Huber, Frank
29
Wildner, Raimund
29
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27
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27
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26
Ellenrieder, Peter
26
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26
Albers, Sönke
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Bauer, Hans H.
25
Bertschek, Irene
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Kotler, Philip
25
Wind, Yoram
25
Kuß, Alfred
24
Wiedmann, Klaus-Peter
24
Aaker, David A.
23
Sarstedt, Marko
23
Scheer, August-Wilhelm
23
Kumar, V.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Hair, Joseph F.
21
Sheth, Jagdish N.
21
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20
Kamakura, Wagner A.
20
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20
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18
Falk, Martin
18
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18
Lehmann, Donald R.
18
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17
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
3
Journal of marketing research : JMR
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
Fundamentals of marketing research ; Vol. 6
1
International Series in Quantitative Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing letters : a journal of research in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
OR spectrum : quantitative approaches in management
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
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1
Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel
;
Kamakura, Wagner A.
-
1993
Persistent link: https://www.econbiz.de/10000870840
Saved in:
2
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
3
The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856803
Saved in:
4
A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel
;
DeSarbo, Wayne
-
1994
Persistent link: https://www.econbiz.de/10000917393
Saved in:
5
A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel
;
Vriens, Marco
;
DeSarbo, Wayne
-
1991
Persistent link: https://www.econbiz.de/10000823926
Saved in:
6
Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
Saved in:
7
A simulated likelihood latent variable approach for incomplete mixed outcome data
Kamakura, Wagner A.
;
Wedel, Michel
-
1998
Persistent link: https://www.econbiz.de/10000991881
Saved in:
8
Challenges and opportunities in high-dimensional choice data analyses
Neik, Prasad
;
Wedel, Michel
;
Bacon, Lynd
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 201-213
Persistent link: https://www.econbiz.de/10003774251
Saved in:
9
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
10
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
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