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Marketing Data, Models and Decisions
Wedel, Michel - 2014
Our comments about the paper by Leeflang and Wittink wInternat. J. Res. Marketing, 17 2000. 105x comprise of two components: first, we address two issues on which we disagree with Leeflang and Wittink: soft versus hard data, and individual-level versus segment-level models. Secondly, we...
Persistent link: https://www.econbiz.de/10013058845
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Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel; Kamakura, Wagner A. - 1993
Persistent link: https://www.econbiz.de/10000870840
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528
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The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000856803
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A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel; DeSarbo, Wayne - 1994
Persistent link: https://www.econbiz.de/10000917393
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A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel; Vriens, Marco; DeSarbo, Wayne - 1991
Persistent link: https://www.econbiz.de/10000823926
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Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 11 (1994) 5, pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
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A simulated likelihood latent variable approach for incomplete mixed outcome data
Kamakura, Wagner A.; Wedel, Michel - 1998
Persistent link: https://www.econbiz.de/10000991881
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Challenges and opportunities in high-dimensional choice data analyses
Neik, Prasad; Wedel, Michel; Bacon, Lynd; Bodapati, Anand; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 201-213
Persistent link: https://www.econbiz.de/10003774251
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Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 47 (2010) 3, pp. 387-400
Persistent link: https://www.econbiz.de/10003983668