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Wei, Yu
Li, Fuan
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How do they really help? : an empirical study of the role of different information sources in building brand trust
Xingyuan, Wang
;
Li, Fuan
;
Wei, Yu
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 243-252
Persistent link: https://www.econbiz.de/10008652526
Saved in:
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How Do They Really Help? An Empirical Study of the Role of Different Information Sources in Building Brand Trust
Xingyuan, Wang
;
Li, Fuan
;
Wei, Yu
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10008431535
Saved in:
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