The long tail phenomenon has been heavily discussed in recentyears. What has been neglected so far is its striking relevance forelectronic services. Whereas consumers expectations about informationgoods are often vague and transient, their requirements are pronouncedand specific when it comes to...

The long tail phenomenon has been heavily discussed in recent years. What has been neglected so far is its striking relevance for electronic services. Whereas consumers expectations about information goods are often vague and transient, their requirements are pronounced and specific when it...

The fundamental paradigm shift from traditional value chains to agile service value networks implies new economic and organizational challenges. As coordination mechanisms, auctions have proven to perform quite well in situations where intangible and heterogeneous goods are traded. Nevertheless,...

Die zunehmende Verbreitung von elektronischen Märkten aber auch die Fehlentwicklungen der letzten Jahre zeigen, dass eine strukturierte Vorgehensweise bei der Gestaltung und Implementierung elektronischer Märkte nicht nur sinnvoll, sondern auch notwendig ist. Ein wichtiger Schritt in diese...