This article argues that language needs to be considered as an important element in managing multinationals because it permeates virtually every aspect of their business activities. Due to the demands of operating in multiple foreign language environments, a shared company language does not...

This article reports on an experiment in external facilitation of international project marketing activity. The case involved a large, World Bank funded project in China aimed at upgrading grain storage and handling facilities. An organization was established in Australia to bring together and...

The principal aim of this paper is to explore the impact of language on communication within large and geographically dispersed multinationals. Much of the earlier research emphasizes the importance of horizontal communication and team building as control and coordination mechanism in such...

In studies of firms' internationalisation, language has tended to be bundled into 'cultural and psychic distance boxes'. In this article, an attempt is made to unbundle the impact of language through (a) an examination of the way in which language influences the pattern of foreign market...