Kuiken, Andrea; Wentrup, Robert; Schweizer, Roger - In: Multinational Business Review 28 (2020) 4, pp. 567-588
Purpose: This paper aims to examine the de-internationalization process to determine how different forms of attitudinal commitment influence the de-internationalization process. Design/methodology/approach: Because of the exploratory nature of the study, a case study design is used. Two cases...