Twenty years ago strategy was synonymous with formalised strategic planning. Nowadays, althoughstrategic planning systems still exist in organisations, they are not seen as the main or only vehiclethrough which strategies actually develop. It is recognised that other managerial processes play...

"We are delighted to offer this twelfth edition of Exploring Strategy. With sales of previous editions now well over one million worldwide, we believe we have a tried and tested product. Yet the strategy field is constantly changing. For this edition, therefore, we have thoroughly refreshed all...