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The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and...
Persistent link: https://www.econbiz.de/10012657384
The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and...
Persistent link: https://www.econbiz.de/10012642577
The digitalization of entrepreneurship articulates concepts from various streams of literature to promote entrepreneurial intentions. This study investigates the influence of digital entrepreneurship education, perceived usefulness, and perceived ease of use on digital entrepreneurial...
Persistent link: https://www.econbiz.de/10014530688