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Besser einkaufen durch Social Media? Der Einfluss von Social Plugins auf die Qualität von Produktempfehlungen in E-Commerce-Systemen
Wiedenmann, Katja; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2015) 4/2015, pp. 20-28
Recommendation systems are a key functionality in e-commerce environments and play a significant role in improving customer loyalty. The quality of the given recommendations is being influenced especially by the amount and the quality of the personal information about the individual customer...
Persistent link: https://www.econbiz.de/10011833187
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Besser einkaufen durch Social Media? : der Einfluss von Social Plugins auf die Qualität von Produktempfehlungen in E-Commerce-Systemen
Wiedenmann, Katja; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2015) 4, pp. 20-28
Recommendation systems are a key functionality in e-commerce environments and play a significant role in improving customer loyalty. The quality of the given recommendations is being influenced especially by the amount and the quality of the personal information about the individual customer...
Persistent link: https://www.econbiz.de/10011869338