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~person:"Wiedmann, Klaus-Peter"
~subject:"Choice of transport mode"
~subject:"Zielgruppe"
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Neuronales Netz
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
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ECONIS (ZBW)
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Neuronale Netze als Basis eines effizienten Zielkundenmanagements in der Finanzdienstleistungsbranche
Wiedmann, Klaus-Peter
- In:
Neuronale Netze im Marketing-Management : …
,
(pp. 287-320)
.
2001
Persistent link: https://www.econbiz.de/10001698549
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Eignung neuronaler Netze als Berechnungsansatz der Marketingforschung : Grundlagen und erste Ergebnisse eines Methodenvergleichs am Beispiel der A-priori-Klassifikation des Mobilit...
Raffée, Hans
-
1995
Persistent link: https://www.econbiz.de/10013416549
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