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~person:"Wiedmann, Klaus-Peter"
~subject:"Corporate reputation"
~type_genre:"Aufsatz in Zeitschrift"
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Wiedmann, Klaus-Peter
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Jahrbuch der Absatz- und Verbrauchsforschung
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
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2
Der Einfluss von Unternehmensreputation und Kundenzufriedenheit auf die Wechselbereitschaft : Ergebnisse einer empirischen Untersuchung am Beispiel eines Energieversorgers
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 407-423
Persistent link: https://www.econbiz.de/10001949530
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