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~person:"Wiedmann, Klaus-Peter"
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Brand management
31
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31
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20
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12
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12
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11
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German
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Wiedmann, Klaus-Peter
Esch, Franz-Rudolf
140
Burmann, Christoph
134
Baumgarth, Carsten
94
Melewar, T. C.
79
Han, Heesup
77
Huber, Frank
77
Meffert, Heribert
75
Keller, Kevin Lane
69
Bruhn, Manfred
67
Law, Chun Hung Roberts
57
Balmer, John M. T.
56
De Chernatony, Leslie
56
Sattler, Henrik
55
Ahlert, Dieter
54
Karatepe, Osman M.
54
Bauer, Hans H.
48
Tomczak, Torsten
46
Phau, Ian
44
Loureiro, Sandra Maria Correia
41
Merrilees, Bill
41
Fournier, Susan
40
Bang, Nguyen
38
Foroudi, Pantea
37
Ind, Nicholas
37
Schmidt, Holger J.
37
Strebinger, Andreas
36
Iglesias, Oriol
35
Romaniuk, Jenni
35
Herrmann, Andreas
34
Uggla, Henrik
34
Ko, Eunju
33
Yang, Yang
33
Kernstock, Joachim
32
Okumus, Fevzi
32
MacInnis, Deborah J.
31
Vrontis, Demetris
31
Völckner, Franziska
31
Gupta, Suraksha
30
King, Ceridwyn
30
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Gottfried Wilhelm Leibniz Universität Hannover
2
Universität Hannover / Institut für Marketing & Management
2
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Schriftenreihe Marketing, Management
9
The journal of brand management : an international journal
6
Schriftenreihe Marketing Management
3
Journal of business research : JBR
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of product & brand management
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Corporate reputation review : an international journal
1
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1
International journal of services technology and management
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketin Management
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The journal of media economics
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ECONIS (ZBW)
40
USB Cologne (EcoSocSci)
2
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
The future of
brand
and
brand
management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
3
Skizzen zu einem repuations-zentrierten Controlling des Corporate
Brand
Management (CBM)
Wiedmann, Klaus-Peter
-
2013
Persistent link: https://www.econbiz.de/10010339976
Saved in:
4
Strategisches Markencontrolling
Wiedmann, Klaus-Peter
-
2007
Persistent link: https://www.econbiz.de/10003678720
Saved in:
5
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
6
Brand
logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
7
Measuring
brand
performance in the cruise industry :
brand
experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
8
Markentradition als strategische Ressource im Markenmanagement
Wiedmann, Klaus-Peter
-
2008
Persistent link: https://www.econbiz.de/10014006919
Saved in:
9
The importance of
brand
heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
10
Erfassung der Effektivität von Sportsponsoring als Marketingkommunikationsinstrument auf der impliziten und expliziten Verarbeitungsebene von Konsumenten als Handlungsgrundlage für...
Limbach, Matthias
-
2020
Persistent link: https://www.econbiz.de/10012243658
Saved in:
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