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The impact of digital social responsibility on preference and purchase intentions : the implication for open innovation

Wilert Puriwat; Suchart Tripopsakul - In: Journal of open innovation : technology, market, and … 7 (2021) 1/24, pp. 1-11

The COVID-19 pandemic has dramatically changed people's life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for businesses undertaking and implementing...

Persistent link: https://www.econbiz.de/10012417931

Mobile banking adoption in Thailand : an integration of technology acceptance model and mobile service quality

Wilert Puriwat; Suchart Tripopsakul - In: European research studies 20 (2017) 4B, pp. 200-210

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The effect of reference groups on purchase intention : evidence in distinct types of shoppers and product involvement

Hoonsopon, Danupol; Wilert Puriwat - In: Australasian marketing journal 24 (2016) 2, pp. 157-164

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Organizational Agility : key to the success of new product development

Hoonsopon, Danupol; Wilert Puriwat - In: IEEE transactions on engineering management : EM 68 (2021) 6, pp. 1722-1733

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The influence of entrepreneurial orientation and family business's resources and capabilities on marketing performances

Wittaya Charupongsopon; Wilert Puriwat - In: European research studies 20 (2017) 2A, pp. 150-163

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The role of leadership behaviour of project manager in managing the fuzzy front end in the development of radical and incremental innovation

Hoonsopon, Danupol; Wilert Puriwat - In: International journal of innovation management 25 (2021) 2, pp. 2150022-1-2150022-37

Persistent link: https://www.econbiz.de/10012508957