Brouthers, Lance Eliot; Mukhopadhyay, Somnath; … - In: Journal of World Business 44 (2009) 3, pp. 262-273
How should multinational enterprises (MNEs) select international markets? We develop a model of international market selection that adds firm-specific advantages and transaction cost considerations to previously explored target market factors based on Dunning's Eclectic Framework. Results...
