Sketches the key characteristics of the newly information enfranchised general public (the digital information consumers). Portrays the digital consumer as all‐conquering/powerful, short on attention, promiscuous, untrusting and – above all – interested in speed of delivery. Argues for a...

Reports on a qualitative study exploring a highly innovative digital TV pilot service. Focus groups of medical and health information professionals, “condition‐specific” subjects and “general interest” volunteers were recruited to obtain views about the videos generally, in terms of...

There is a general dearth of trustworthy information on who is using the web and how they use it. Such information is of vital concern to web managers and their advertisers yet the systems for delivering such data, where in place, generally cannot supply accurate enough data. Nor have web...

The UK Government see digital interactive television (DiTV) as an effective delivery platform for health information. This study examines use of a one‐way DiTV video‐conferencing facility whereby the public received advice from a nurse visible on their TV. A multi‐method approach was used,...