This paper focuses on the use of the ISO 9000 series certification and the use of self‐assessment against an excellence model, as two examples of management fads which have survived for a long period of time. The literature suggests that two variables are related to the perceived success of...

Based on a recent European Committee‐sponsored survey on quality management self‐assessment. Outlines research methodology and main findings. Details reasons for self‐assessment in companies and methods of self‐assessment, and discusses whether or not self‐assessment is worthwhile....