The general objective of this study was to analyze the effect of labeling information on farmers’ herbicide choice. Herbicide choices made by farmers were used to estimate their willingness to pay for different herbicide attributes. Estimation results indicate that human health and...

This paper analyzes the effect of labeling information on U.S. farmers’ herbicide choices. Herbicide choices reported by U.S. soybean farmers are used to estimate farmer preferences for different herbicide attributes using a mixed logit model. Our results indicate that statements...