Venkitachalam, Krishna; Willmott, Hugh - In: Journal of Strategy and Management 9 (2016) 1, pp. 2-14
appreciation of strategic shifts between codification and personalization of knowledge in different operational environments. This …). Findings – Results from the case studies suggest that four factors condition shifts between codification and personalization … organizations. The authors have also found that strategic shifts between codification and personalization are continuous and …
