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Customer policy as an alternative orientation to marketing simple
Wills, Gordon
- In:
European journal of marketing : EJM
16
(
1982
)
4
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003021915
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2
Marketing through research
Wills, Gordon
-
1967
Persistent link: https://www.econbiz.de/10014294658
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3
Organizational design for marketing futures
Hayhurst, Roy
-
1972
Persistent link: https://www.econbiz.de/10013467404
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