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~person:"Wills, Gordon"
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Wills, Gordon
Christopher, Martin
6
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4
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4
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4
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2
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European journal of marketing : EJM
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2
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25 years of economic theory : retrospect and prospect : papers delivered at the 25th anniversary of the Faculty of Economics of the University of Groningen, the Netherlands
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1
Business school graffiti
Wills, Gordon
- In:
European journal of marketing : EJM
12
(
1978
)
1
,
pp. 1-135
Persistent link: https://www.econbiz.de/10003021899
Saved in:
2
Customer policy as an alternative orientation to marketing simple
Wills, Gordon
- In:
European journal of marketing : EJM
16
(
1982
)
4
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003021915
Saved in:
3
How bad are your marketing communications?
Wills, Gordon
- In:
Management decision : MD
15
(
1977
)
3
,
pp. 307-338
Persistent link: https://www.econbiz.de/10003021919
Saved in:
4
Marketing's social dilemma
Wills, Gordon
- In:
European journal of marketing : EJM
8
(
1974
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10003021944
Saved in:
5
The value of information
Wills, Gordon
- In:
25 years of economic theory : retrospect and prospect : …
,
(pp. 113-128)
.
1976
Persistent link: https://www.econbiz.de/10003021957
Saved in:
6
Technological forecasting : the art and its managerial implications
Wills, Gordon
-
1972
Persistent link: https://www.econbiz.de/10004755814
Saved in:
7
Marketing through research
Wills, Gordon
-
1967
Persistent link: https://www.econbiz.de/10014294658
Saved in:
8
Information as a tangible benefit
Atherton, Judith
;
Wills, Gordon
- In:
Omega
7
(
1979
)
2
,
pp. 103-103
Persistent link: https://www.econbiz.de/10005358222
Saved in:
9
Fashion marketing : an anthology of viewpoints and perspectives
Wills, Gordon
;
Midgley, David
-
1973
Persistent link: https://www.econbiz.de/10000042153
Saved in:
10
Managing international distribution
Wentworth, Felix
;
Chrostopher, Martin
;
Wills, Gordon
; …
-
1979
Persistent link: https://www.econbiz.de/10000676449
Saved in:
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