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Wilson, David T.
Möller, Kristian
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Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
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Working paper / European Institute for Advanced Studies in Management
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ECONIS (ZBW)
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Organizational buying : strategic and political perspectives
Möller, K. E. Kristian
;
Wilson, David T.
-
1989
Persistent link: https://www.econbiz.de/10000783743
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2
Die Interaktionsperspektive im Investitionsgüter-Marketing : ein explorativer Bezugsrahmen
Möller, K. E. Kristian
- In:
Netzwerkansätze im Business-to-Business-Marketing : …
,
(pp. 51-92)
.
1994
Persistent link: https://www.econbiz.de/10001289034
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3
Business marketing : an interaction and network perspective
Möller, Kristian
(
ed.
);
Wilson, David T.
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000425820
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