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the value creation function of contract duration in franchising. This study addresses this research gap. Specifically, we …
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-organizational network literature as no prior study has applied the real option perspective to franchising …
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In this paper, we examine the evolution of multi-unit franchising (MUF) research and develop an integrative model for … the franchisor's choice of ownership strategy between single-unit and multi-unit franchising. Although several empirical …
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