dimensions of a product. We then test our procedure by analyzing the behavior of buyers from an Austrian price comparison site …. Although in such a market a consumer will typically search for the cheapest price for a given product, reliability and service … procedure: they select a shortlist of suppliers by using the price variable only; finally, they trade off reliability and price …

the last-click- through concept). We use a large representative data set obtained from a price-comparison site which …. -- e-commerce ; price comparison ; horizontal service differentiation …

dimensions of a product. We then test our procedure by analyzing the behavior of buyers from an Austrian price comparison site …. Although in such a market a consumer will typically search for the cheapest price for a given product, reliability and service … procedure: they select a shortlist of suppliers by using the price variable only; finally, they trade off reliability and price …

dimensions of a product. We then test our procedure by analyzing the behavior of buyers from an Austrian price comparison site …. Although in such a market a consumer will typically search for the cheapest price for a given product, reliability and service … procedure: they select a shortlist of suppliers by using the price variable only; finally, they trade off reliability and price …