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Foreign market entry as network entry : a relational-structuration perspective on internationalization in television content production

Sydow, Jörg; Windeler, Arnold; Wirth, Carsten; Staber, … - In: Scandinavian journal of management 26 (2010) 1, pp. 13-24

Persistent link: https://www.econbiz.de/10003964521

Foreign market entry as network entry: A relational-structuration perspective on internationalization in television content production

Sydow, Jörg; Windeler, Arnold; Wirth, Carsten; Staber, Udo - In: Scandinavian Journal of Management 26 (2010) 1, pp. 13-24

Summary Our study of German television content production firms entering the Hungarian market and other markets, and of U.S. firms entering the German market shows that foreign market entry in this industry often takes the form of network entry and, in some cases, collective network entry. The...

Persistent link: https://www.econbiz.de/10009217482

List of occasional reviewers — 2009

Sydow, Jörg; Windeler, Arnold; Wirth, Carsten; Staber, Udo - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 84-87

Persistent link: https://www.econbiz.de/10008384640