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~person:"Wirtz, Bernd W."
~subject:"Brand management"
~type:"book"
~type_genre:"Case study"
~type_genre:"Lehrbuch"
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Integriertes Marken- und Kundenwertmanagement : Strategien, Konzepte und Best Practices
Wirtz, Bernd W.
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002354032
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