Showing 1 - 10 of 15
Persistent link: https://www.econbiz.de/10001928216
Persistent link: https://www.econbiz.de/10003969880
Persistent link: https://www.econbiz.de/10003543857
Persistent link: https://www.econbiz.de/10009761554
Persistent link: https://www.econbiz.de/10010340921
Persistent link: https://www.econbiz.de/10011387010
Persistent link: https://www.econbiz.de/10003143745
Persistent link: https://www.econbiz.de/10002934088
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present...
Persistent link: https://www.econbiz.de/10012496314
Persistent link: https://www.econbiz.de/10012224629