Freichel, Stephan L. K.; Wollenburg, Johannes; Wörtge, … - In: Logistics Research 13 (2019) 1, pp. 1-20
Omni-channel retailing changes the distribution structures of retail companies. Integrating existing facilities, resources and processes may hold advantages regarding customer satisfaction and shopping convenience, as well as logistical efficiency, but are complex in the implementation. Since...
