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An analytical approach for evaluating sales territory performance
Cravens, David W.; Woodruff, Robert B.; Stamper, Joe C. - In: Journal of marketing 36 (1972) 1, pp. 31-37
Persistent link: https://www.econbiz.de/10002037962
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Twoard a methodology for management control of sales territories
Cravens, David W.; Woodruff, Robert B.; Stamper, Joe C. - In: Journal of quality technology : a quarterly journal of … 4 (1972) 4, pp. 181-188
Persistent link: https://www.econbiz.de/10002038111
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Urban public transportation goal determination : a research approach
Cravens, David W.; Woodruff, Robert B.; Harper, John F. - In: Public transportation planning : 10 reports prepared …, (pp. 1-12). 1976
Persistent link: https://www.econbiz.de/10002038122
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Marketing decision making : concepts and strategy
Cravens, David W.; Hills, Gerald E.; Woodruff, Robert B. - 1976 - 1. print.
Persistent link: https://www.econbiz.de/10004006468