Consumer awareness of food safety issues is reshaping the retail food supply chain. For some retailers, public standards for food safety fail to provide the level of assurance demanded by their customers, so many are turning to private standards. Fresh strawberries have been implicated in food...

"Good Agricultural Practices (GAPs) are aimed at reducing farm level microbial contamination of fresh produce and include both fixed and variable cost components. We empirically analyze three scenarios of voluntary food safety practice adoption and third-party certification in the North American...