Park, Timothy; Mishra, Ashok K.; Wozniak, Shawn J. - In: Agricultural Economics 45 (2014) 2, pp. 213-224
Using farm-level data this study investigates factors associated with the choice of three direct marketing strategies (DMSs). Particular attention is given to the role of management and marketing skills in selection of DMSs. Additionally, the study applies a selectivity-based approach for the...