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Wu, Banggang
De Clercq, Dirk
222
Zhou, Lianxi
66
Zhou, Lin
44
Azeem, Muhammad Umer
36
Clercq, Dirk De
34
Dimov, Dimo
26
Ul Haq, Inam
25
Sapienza, Harry J.
23
Thongpapanl, Narongsak
19
Zhou, Li
19
Belausteguigoitia, Imanol
18
Zhou, L.
17
Pereira, Renato Telo de Freitas Barbosa
16
Haq, Inam Ul
15
Zhou, Ling
15
Zhou, Liying
15
Voronov, Maxim
14
Zhou, Ligang
13
Dakhli, Mourad
10
Bouckenooghe, Dave
9
Fatima, Tasneem
9
Zhou, Lei
9
Chen, Huayou
8
Jahanzeb, Sadia
8
Raja, Usman
8
Crijns, Hans
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Laroche, Michel
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Pereira, Renato
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Brieger, Steven A.
6
Declercq, Dirk
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Hui, Michael K.
6
Liu, Jinpei
6
Lu, Yuan
6
Luo, Xueming
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Poon, Patrick
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Wang, Cheng Lu
6
Wu, Aiqi
6
Hessels, Jolanda
5
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Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
European journal of marketing
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ECONIS (ZBW)
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Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Zhang, Jin
;
Li, Xinmai
;
Wu, Banggang
;
Zhou, Liying
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 865-881
Persistent link: https://www.econbiz.de/10014428182
Saved in:
2
Shared but unhappy? : detrimental effects of using shared products on psychological ownership and consumer happiness
Zhao, Taiyang
;
Lu, Yan
;
Wang, Valerie Lynette
;
Wu, Banggang
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014468565
Saved in:
3
Understanding the role of influencers on live streaming platforms : when tipping makes the difference
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Wang, Xiaodong
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2677-2697
Persistent link: https://www.econbiz.de/10013457382
Saved in:
4
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
5
The effect of image enhancement on influencer's product recommendation effectiveness : the roles of perceived influencer authenticity and post type
Zhang, Yajun
;
Zhang, Jin
;
Wu, Banggang
;
Zhou, Liying
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 166-181
Persistent link: https://www.econbiz.de/10014521166
Saved in:
6
Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang
;
Ran, Yaxuan
;
Wu, Banggang
;
Wang, Valerie …
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
Saved in:
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