We propose the visual attention hypothesis, that visuals in firm earnings announcements increase attention to the earnings news. We find that visuals in firm Twitter earnings announcements are associated with more retweets, consistent with greater follower engagement with announcements with...

Investor attention is a limited resource. This chapter discusses the literature on investor limited attention and its effects on capital markets. Theoretical and empirical studies find that when some investors are inattentive, the immediate market reaction to news is incomplete and the price...

Psychological research suggests that communication using dynamic visuals attract higher attention and induce higher activation response than text and static images. Stocktwits is a social media platform where postings about a stock can include GIF images (henceforth GIFs) and declare their...