When a weak-brand firm and a strong-brand firm source from a common contract manufacturer, the weak-brand firm may advertise this relationship to promote its own product. This paper investigates whether the weak-brand firm should use such brand spillover as a marketing strategy and how this...

Problem definition: Manufacturers' production capacity may be disrupted as a result of a pandemic outbreak, trade frictions, military conflicts, etc. This paper develops a two-period supply chain model with disruption risk in the second period to investigate firms' inventory decisions and the...