Greiff, Matthias; Egbert, Henrik; Xhangolli, Kreshnik - Volkswirtschaft Abteilung, Fachbereich … - 2013
Pay What You Want (PWYW) pricing has received considerable attention recently. Empirical studies show that if PWYW pricing is implemented, in a number of cases consumers do not behave selfishly and that some producers are able to use PWYW for increasing turnover and profits respectively. In this...