Wu, Jiang; Ma, Panhao; Xie, Karen L. - In: International Journal of Contemporary Hospitality Management 29 (2017) 11, pp. 2962-2976
Purpose Trust has been widely recognized as the crucial factor of consumer purchase intention when shopping on peer-to-peer short-term rental platforms where hosts and renters are strangers. However, the specific attributes of hosts that help build trust with potential renters and drive their...