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US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues
LEE, TAEJUN (DAVID); HALEY, ERIC; YUN, TAI WOONG; … - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 391-419
Persistent link: https://www.econbiz.de/10009287979
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The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions
LEE, TAEJUN (DAVID); YUN, TAI WOONG; HALEY, ERIC - In: Journal of consumer affairs : official publication of … 46 (2012) 2, pp. 260-288
Persistent link: https://www.econbiz.de/10009989104
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The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions
TAEJUN (DAVID) LEE; YUN, TAI WOONG; HALEY, ERIC - In: Journal of Consumer Affairs 46 (2012) 2, pp. 260-287
Persistent link: https://www.econbiz.de/10010578594