Purpose: The purpose of this paper is to determine the key factors influencing mobile shopping adoption intention and actual usage in the backdrop of the moderating effect of gender and age. Design/methodology/approach: The study identifies eight independent variables including two relatively...

Purpose: The purpose of this paper is to understand the customer attitude and perception towards the online brand communities (OBCs) and purchase intention (PI). The paper also analyses the moderating effects of age, income and internet usage on the relationship among the proposed variables....

A Generic Flexibility Evaluation Model -- Strategic Flexibility through Cross-Border Acquisitions: Market Response in Indian Context -- Impact of Disinvestment on Transforming the Performance of Indian Public Enterprises -- Effect of Vital Organizational Processes on Flexibility -- Employers’...