Purpose – The purpose of this paper is to investigate how ICT service providers’ strategies affect customer migration. Design/methodology/approach – Using a simulation approach and the agent-based model, this research explores how an incremental technology affects customer migration and...

Purpose The purpose of this paper is to examine the purchase intention in the case of smartphone advertising, which is unlike any other advertising media. Design/methodology/approach This study examines the characteristics of recent mobile advertisements such as brand attitude and context...

Purpose – The purpose of this paper is to identify the structure of strategic investments and the effect of each investment category on business performance in two leading information and communication technology (ICT) countries, the USA and South Korea. Design/methodology/approach – This is...

Purpose – The purpose of this paper is to identify how adoption drivers change before and after key milestones of ICT product adoption (i.e. critical mass point (CMP) (adoption rate 16 percent), market saturation point (MSP) (50 percent) and new generation release point (NGRP)) based on actual...