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The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-joo; Haley, Eric; Yang, Kiseol - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 233-253
Persistent link: https://www.econbiz.de/10009757952
Cover Image
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-Joo; Haley, Eric; Yang, Kiseol - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 233-254
Persistent link: https://www.econbiz.de/10010119907