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~person:"Yang, Song"
~subject:"Advertising effects"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
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