Koh, Yoon; Lee, Minwoo; Kim, Jaewook; Yang, Yun (Yvonne) - In: International Journal of Contemporary Hospitality Management 32 (2020) 10, pp. 3051-3066
Purpose: Crowdfunding can be an effective fundraising vehicle to independent restaurants to overcome fundraising limitations due to its small-size and high risk. A few studies have identified contents of communication for successful crowdfunding, yet missing is on how to say. The purpose of...