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In this paper, we consider the problem of which products to offer and how to price them when the products are designed and manufactured using resources shared among them. We develop a model of costs that allows us to capture a wide range of complex interactions that arise when there are shared...
Persistent link: https://www.econbiz.de/10012789110
With global trade expanding rapidly and customer preferences becoming more diverse, many manufacturing firms are grappling with the problem of product proliferation. In this paper we consider the problem of determining which of many (potential) products to offer and how to price them, taking...
Persistent link: https://www.econbiz.de/10014046724
Much of the literature on product line design or product line selection focuses on revenues or market share maximization, but in many cases, the true objective is to maximize profit. In this paper, we survey the literature on models that address decisions regarding the conceptual design of...
Persistent link: https://www.econbiz.de/10014209391