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Home sharing in marketing and tourism at a tipping point : what do we know, how do we know, and where should we be heading?
Lim, Weng Marc; Yap, Sheau-Fen; Makkar, Marian - In: Journal of business research : JBR 122 (2021), pp. 534-566
Persistent link: https://www.econbiz.de/10012420446
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A paradox theory of social media consumption and child well-being
Yap, Sheau-Fen; Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 65-75
Persistent link: https://www.econbiz.de/10014631537
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A framework for preventive health marketing
Yap, Sheau-Fen; Lim, Weng Marc; Gaur, Sanjaya Singh; … - In: Journal of strategic marketing 31 (2023) 4, pp. 894-917
Persistent link: https://www.econbiz.de/10014305019